Nature Is So In

By Iris Vaughn

Florals for spring.

Seashells for summer. 

Snakeskin for fall. 

Suede for fall.

Fur for winter.

Deer print for winter.  

Groundbreaking.  

The Devil Wears Prada (2006)

The halfway point of the 2020s is officially coming to a close. From COVID-19 times and the surge of online shopping to thrift stores and vintage, the energy surrounding fashion has been hard to define. 2020’s fashion, no doubt, has been rooted in nostalgia and fast-paced micro trends with a large variety of aesthetics.

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2025 has been a key turning point in fashion and a cleansing year from the recent fashion fads. All current “trends” are pretty timeless, but luckily, that doesn’t mean boring. I’m not discussing capsule wardrobes or jeans and a white t-shirt, but the most enduring inspiration: nature.

The past year, I’ve heard the same talk about THE print/item/aesthetic of the season, and every time I think to myself- when is that not in style?  There is a through line, and that is all materials and prints are found in nature. From vintage fur coats to florals to deer print.

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To keep fashion interesting, we’re always rebranding it and repackaging it, but at the end of the day, fashion inspired by nature will always be in. Despite the trendy branding of it, leopard print is classic and not just giving “mob wife”, furs with leather are not going out of style if people outgrow their “rockstar girlfriend” aesthetic, and seashell embellishments will remain outside of siren/mermaid fashion.

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For obvious reasons, there are growing concerns about the culture surrounding fashion and the constant need to buy, but there seems to be a shift in consumers' desire for styles that last. Less consumption doesn’t have to mean a boring wardrobe, but a more enduring one.