'The Bachelor' Culture is Finally Shifting: “Come on Now”

By Iris Vaughn

In recent years, the culture and contestants surrounding The Bachelor franchise have completely shifted. A show so rooted in old-fashioned ideas-like the belief that women need to settle down- being set on a reality TV series where a man dates multiple women somehow feels like it’s either so ahead of the curve that it’s behind, or so behind that it’s ahead?

Yet, the show has become something else-something rooted in mutual respect, boundaries, and confidence. This long-running series has transformed into an overnight sensation that, slowly but surely, is catching up with the times. Come on now.

Image Courtesy of ABC

The Bachelor, like most romantic reality shows, is built on patriarchal beliefs. The whole idea of women competing to be “chosen” is inherently dated, and yet, in recent seasons, the show has thrived.

Since 2020, the destigmatization of feminism has grown as more people have taken time to focus on their relationships with themselves and other women-outside the confines of men. That shift is clear on-screen, with more and more contestants showing up with confidence, agency, and a strong sense of self. They’re not just there to be picked; they’re there to decide if the bachelor is right for them, too.

Women are showing up with expectations- and they’re not lowering them. The bachelor is more than ever held accountable for treating these women with respect and dignity through a process that’s far from simple. The show has become a place where women are looking for someone who meets their standards and fulfills their needs, not just the other way around. That shift matters.

Image Courtesy of ABC

This cultural change is visible through women like Maria, Litia, Kelsey, Daisy, Dina and many more women receiving praise. They showed up knowing who they are and what they want-and didn’t change their values or desires for anyone. Contestants have been commended for their confidence and created long standing relationships with the audience and each other . Even though the goal of the show is to end up with the leading man, it’s the strong, standout women who keep viewers engaged during and outside of the show.

Image Courtesy of @litiagarr

The Bachelor has become increasingly more fascinating to watch and every season there is a community of empowering women to admire. Despite the show's dated nature, it has fostered a community where viewers and contestants can bond, feel empowered, and follow these women’s journeys- in pursuing their aspirations as well as finding someone who loves them for all that they are.

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“What Do We Do Now?”: A Study On Women’s Historical Impact